By Florent 
You’ve spent weeks crafting the perfect course, but your launch emails feel like they’re falling flat. It’s not just you—most creators stumble with email sequences because they treat them like an afterthought. The truth? Your emails make or break your launch, and skipping these critical steps leaves money on the table.
Mistake 1: Writing for the wrong stage of the buyer’s journey
Cold leads aren’t ready for a hard sell. Yet, many creators blast promotional emails to subscribers who barely know them. Imagine inviting someone to a party before introducing yourself—it’s awkward. Instead, structure your sequence like a conversation: nurture first (education, stories, or social proof), then invite (soft calls to action), and finally sell (limited-time offers). A sales funnel and automation tool can help segment your audience so you’re not sending the wrong message to the wrong people.
Mistake 2: Overloading with features instead of outcomes
Nobody buys a course because it has “12 modules” or “bonus worksheets.” They buy because it solves a painful problem. Weak emails list curriculum details; strong ones paint a picture of life after the transformation. For example: “Stop guessing which strategies work—imagine logging into your dashboard next month with $5,000 in new sales from techniques you’ll master in Module 3.”
Mistake 3: Ignoring the golden rule of repetition
First-time creators often panic if their open rates dip and abandon the sequence too soon. But data shows most buyers need 5–7 touchpoints before purchasing. If your sequence is only three emails long, you’re quitting at the 50-yard line. Repetition isn’t spam—it’s reinforcement. Try varying formats (case studies, FAQs, or client testimonials) to keep engagement high without sounding repetitive.
The good news? Fixing these mistakes doesn’t require a bigger budget—just a smarter approach. Test subject lines with a free tool like SubjectLine.com, track opens to see where your sequence loses steam, and always lead with empathy. Your audience isn’t just buying a course; they’re buying the future version of themselves who’s already succeeded.